Consumer Behavior – alle Bücher online kaufen

Maladaptive Consumer Behavior

This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings to…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 182,07*

Eugene Y. Chan
Consumer Behavior in Practice

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing act…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 73,96*

Cecilia Grieco
Consumer Behavior in the Sharing Economy

The book examines the essential aspects of consumer behavior within the sharing economy. This thorough analysis covers the pre-adoption, active usage, and post-adoption phases, offering a comprehensive vi…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 109,51*

Alexander Pfaff,
Augmented Reality and Consumer Behavior in E-Commerce

Electronic Commerce & Digital Markets -Band 16

Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment …

lieferbar innerhalb 2-3 Wochen

Buch

EUR 49,99*

Alice Harter,
Impact of Delivery Time on Consumer Behavior in Quick Commerce

Electronic Commerce & Digital Markets -Band 14

Delivery speed is one of the most important factors influencing consumer decision-making in e-commerce. Retailers have responded by continuously decreasing their average delivery times. This trend towards…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 19,99*

Jean-Eric Pelet
Consumer Behaviour

Understand consumer behaviour in a digitalized and competitive business landscape with this engaging, practical textbook.

lieferbar ab 3.3.2025.

Buch

EUR 56,28*

Peter Witt
Verhaltensökonomik

Die Verhaltensökonomik (Behavioral Economics) als Lehre von den psychologischen Determinanten wirtschaftlichen Entscheidens und Handelns gehört mittlerweile zum festen Kanon der Wirtschaftswissenschaften …

sofort lieferbar

Buch

EUR 39,00*

Richard H. Thaler, Cass R. Sunstein,
Nudge

Der Klassiker der Verhaltensökonomie vollständig aktualisiert Seit der Erstveröffentlichung von Nudge im Jahr 2008 und dem Nobelpreis für Richard Thaler 2017 ist dieses Buch zu einem Klassiker geworden.…

sofort lieferbar

Buch

EUR 13,99*

Thekla Wilkening, Robin Haring
Das Bio-Pizza Dilemma

LEBENSLUST STATT ZUKUNFTSFRUST Ein »Weiter so« kann es in der Klimakrise nicht geben. Doch allzu oft scheint es, als könnten wir, abgesehen vom Kauf nachhaltiger und fairer Produkte, wenig dazu beitragen…

sofort lieferbar

Buch

EUR 18,00*

Maria Wiesner
Alles in Ordnung? - Warum wir vor lauter Aufräumen unser Leben verpassen

Does it really spark joy? Was wirklich hinter unserem Aufräumwahn steckt Ordnung ist das halbe Leben. Wir sortieren, falten, verstauen, und am liebsten misten wir aus und schaffen Platz für neue Dinge. D…

sofort lieferbar

Buch

EUR 12,00*

Rama Bijapurkar
Lilliput Land

A comprehensive three-part framework of structure-behaviour-supply discusses the present and future of India's mega consumption story, the most exciting in the world, with over half of its GDP accounted f…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 24,42*

Richard Deaves
Household Finance

There are many financial decisions that we all must make during our lives, such as how much to save from income on a regular basis in order to fund a comfortable retirement; when insurance and credit are …

lieferbar innerhalb 1-2 Wochen

Buch

EUR 42,94*

Immanuel Kim
Rebranding North Korea

"Everything for the people, everything according to the people!" --Kim Jong Un Under Kim Jong Un, North Korea has undertaken significant efforts to elevate the standard of living for its citizens. This s…

Erscheint bald

Buch

Emma Borg
Acting for Reasons

Borg defends 'Common-sense Psychology', the philosophical view that behaviour is generally the result of rational weighing of evidence and reasons. Borg rejects the argument that 'Common-sense Psychology …

lieferbar ab 13.3.2025.

Buch

EUR 166,08*

Naomi Oreskes, Erik M Conway
The Big Myth

With a New Afterword by the Authors. The bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious-and destructive-false ideas: the myth of the "fre…

lieferbar ab 4.3.2025.

Buch

EUR 25,93*

Nancy Hendricks
Consumer Rights and Protections

A fact-checking resource for understanding the history and evolution of consumer rights and protections in the USA.

lieferbar ab 12.6.2025.

Buch

EUR 108,61*

Matt Britton
Generation AI

Clear, practical guidebook to being a parent and professional in a world transformed by AI In Generation AI, lifelong entrepreneur, futurist, and consumer trend expert Matt Britton explores how artificial…

lieferbar ab 6.5.2025.

Buch

EUR 31,90*

Mara Einstein
Hoodwinked

Combining industry interviews, advertising campaign analysis, and business and scholarly research, Hoodwinked offers an insider's view into how marketers co-opt our emotions in the name of corporate profi…

lieferbar ab 4.2.2025.

Buch

EUR 30,40*

Emily Mester
American Bulk

To be American is to hoard, to collect. But what if that wasn't a bad thing? Emily Mester's American Bulk asks readers to see our national consumer obsession as more than a modern scourge-to consider cons…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 19,43*

Caroline Bremner
Future-Proofing Travel

Understand how to leverage digital and sustainable solutions to transform travel and meet the evolving demands of consumers, governments, local communities and travel companies.

lieferbar ab 25.3.2025.

Buch

EUR 61,26*

Consumer Behavior – alle Bücher

Ihre Suche nach "Consumer behavior" ergab 45 Treffer